AN ASSESSMENT OF THE DIMENSION OF CULTURE: MASCULINITY/FEMININITY ON THE PROFITABILITY OF SMALL AND MEDIUM SIZED ENTERPRISES IN SOUTHWEST NIGERIA

Abstract

This study examined how the dimension of culture masculinity/femininity affected the profitability of small and medium-sized business enterprises (SMEs) in southwest Nigeria. Although, there are so many parameters to measure business performance according to research but this paper is particular about profit as a yardstick. For the research, primary data were employed. Data were gathered using a multi-stage sampling technique with structured questionnaires which were administered at random to 400 owners/managers or supervisors of SMEs that had been in operation for at least five years and above.The respondents returned 322 out of the total of 400 questionnaires. This makes up 80% of the overall sample size being examined. These were handled, examined, and used in the research to analyse how cultural values affect SMEs' profitability in Southwest Nigeria using hierarchical regression. The study's findings demonstrated the positive and considerable impact that dimension of culture masculinity/femininity has regarding the profitability of SMEs in southwest Nigeria. The study's findings showed that dimension of culture masculinity/femininity has a favourable and significant influence on the profit performance of SMEs in southwest Nigeria.