Re-Invigorating E-marketing and Entrepreneurial Skills of Business Education Undergraduates in Nigeria - Falana Bamidele Eunice

Abstract

The study explores how e-marketing could be re-invigorated to the teaching of entrepreneurial skills of business education curriculum in Nigerian tertiary institutions. The horrendous nature of un employability of Nigerian graduates results from the dearth or inadequacy of e-marketing to equip the entrepreneurial skills of teaming graduates from Nigerian tertiary institutions. Instead of business education graduates to create jobs, they continually seek non-existent white collar jobs. These researchers examined the various studies conducted by various scholars and discovered that it appears there are dearth of courses in the curriculum of undergraduates about e-marketing, it is against this background that these researchers are recommending that curriculum planners should imbue into the national curriculum, courses to be taught at undergraduate level, that could equip the learners about how to market their skills and create jobs that could in turn reduce the unemployment rate in Nigeria through digital commerce. This could help reduce the horrendous crime rates that result from unemployment in Nigeria, it could also provide to the Nigerian government, infrastructures that could equip learners and instructors.