The Impact of Corporate Strategies on Effective Management of Recreational Centres in Lagos State

Abstract

This study determined the impact of corporate strategies on effective management of recreational sports centres in Lagos State. The variables studied in this research were strategies planning, business level strategy, functional level strategy, knowledge based strategies of managers. Four hypotheses were postulated and tested in the study. The descriptive research method was adopted for this study. The population for this study comprised all recreation centre managers, directors, technical staff, medical staff clients and stakeholders. Three (3) recreational centres in Lagos State were selected for the study and the stratified sampling technique was used in the selection of a sample size of Three hundred (300) respondents. A self-developed questionnaire tagged ‘’CSRCMQ`` corporate strategy recreation centre management questionnaire with reliability co-efficient of 0.86 established through a test-rest method was used in collecting data for the study. The frequency counts, percentages and bar chart were used in the description of the demographic variables of respondents. While inferential statistics of Multivariate Regression Analysis was used for the testing of hypotheses at 0.05 level of significance. The findings from this study showed that strategic planning have a significant impact on effective management of recreational centres in Lagos State, business level strategy have a significant impact on effective management of recreational centres in Lagos State, functional level strategies have a significant impact on effective management of recreational centres in Lagos State and knowledge based strategies have a significant impact on effective management of recreational centres in Lagos State. The study recommended that the recreational centres must ensure that they remain functional in their roles and programmes designed for clients and community residents and to remain afloat and for sustainability of effect the business level strategy must be adopted for profit drive and relevance. The management of recreation centres must be administered by professionals that are knowledgeable in the field of recreation, leisure and park with scientific understanding of the business this 21st Century.