EFFECT OF ROAD SAFETY LITERACY PACKAGE ON THE ATTITUDE OF PUBLIC TRANSPORTERS TOWARDS SAFE DRIVING IN EKITI STATE, NIGERIA

Abstract

It is perceived that illiteracy is one of the major factors that affect public transporters’ attitude towards road signs which in turn negatively affects their performance on the roads. This paper therefore examined the effect of Road Safety Literacy Package on the attitude of public transporters towards safe driving in Ekiti State. The study adopted the pretest, posttest, quasi-experimental design. The population for the study consisted of all 1,382 registered public transporters in all sixteen Local Government Areas in Ekiti State.  The sample for the study consisted of 40 public transporters in Ekiti State that were selected using multistage sampling procedure. The instrument used for data collection was tagged Driving Attitudinal Scale (DAS).The experimental procedure was carried out and the findings revealed that Road Safety Literacy Package had significant effect on public drivers’ attitude towards safe driving. However, there was no significant influence of the age, years of experience and location of public transporters on their attitude to safe driving. Based on the findings, it is recommended that Road Literacy Package should be used to train public transporter irrespective of their age, years of experience and location.