Nigerian Journal of Banking and Financial Issues (NJBFI)

Effects Of Total Quality Management Components On Cognitive Dissonance Of Herbal Drugs Consumers In Ekiti State

Abstract

The study investigated the effect of total quality management (TQM) on cognitive dissonance among consumers of herbal drugs in Ekiti State. The study adopted a descriptive survey design to cover all the consumers of herbal drugs in Ado Ekiti Metropolis. Descriptively, frequency and percentage were used to analysis the bio-data of the respondents while simple regression was used to test the hypotheses at 0.05 level of significance. The estimation techniques are R-square, F-statistics and P-value. The findings revealed that top management commitment, employee commitment and customer focus have significant influence on cognitive dissonance among consumers of herbal drugs in Ekiti State as their P-values are 0.000, 0.001 and 0.000 respectively, which are less than 0.05 level of confidence. In relations to the findings of this study, it was concluded that top management commitment, employee commitment and customer focus significantly influenced the cognitive dissonance among consumers of herbal drugs in Ekiti State.