Nigerian Journal of Banking and Financial Issues (NJBFI)

EVALUATING THE INFLUENCE OF TECHNOLOGICAL ENVIRONMENT ON THE GROWTH OF WOMEN OWNED ENTERPRISES IN SOUTH-EAST NIGERIA

Abstract

In the contemporary business landscape, technological advancements are not only catalysts for change but fundamental drivers of disruption, reshaping traditional business models and altering market dynamics. The study evaluated the influence of Technological environment on women owned enterprises in South-East Nigeria. The distinctive technological environment which is a multifaceted context that necessitates appropriate deployment and adaptation to local conditions necessitate this study. The study employed a survey research approach and purposely sampled 384 women entrepreneurs from the infinite population of women entrepreneurs in the region. The research was conducted using partial least square structural equation modeling (PLS-SEM) in SMARTPLS. This study found that the technological context exerted statistically significant influence the expansion of women-owned businesses in the South East, Nigeria. Therefore, this study recommends that the government should create initiatives to provide women entrepreneurs with access to technology, including training on digital tools and platforms. This could involve partnerships with tech companies or NGOs. Also, they should implement educational programs focused on improving digital literacy among women. Workshops or online courses can help build skills that are essential for operating and expanding businesses in a tech-driven market.