EKSU Journal of the Management Scientists

Impact of Bank Customers’ Credit in Promoting Customer’s Satisfaction in Nigeria

Abstract

This study examined the impact of bank customers' credit in promoting customer satisfaction in Nigeria using survey design, well-structured questionnaire and ordinary least square (OLS) as the estimated technique. The study used customer satisfaction (CS) as the explained variable while bank customers’ credit was used as the explanatory variable. The result revealed that bank customers’ credit (59.983, P = 0.000) has a positive and significant impact on customer satisfaction in Nigeria. It was concluded that bank customers’ credit improves customer satisfaction in Nigeria.