INTERNATIONAL JOURNAL OF MANAGEMENT AND DEVELOPMENT STUDIES (IJMDS)

Market Responsiveness and MSMEs Environmental Sustainability in Lagos State

Abstract

This study sought to investigate whether market responsiveness contributes significantly to MSMEs’ environmental sustainability in Lagos State. To ascertain the effect of market responsiveness on MSMEs’ environmental sustainability in Lagos State. The study adopted quantitative method using descriptive survey research design. The three hundred and eighty three (383) sample size was determined through Raosoft sample estimator and served as the respondents in the study. The data gathered using questionnaire was validated through Cronbach Alpha. Linear regression was employed for the data analysis using SPSS version 23.0. It was found that there is a significant and positive effect of the explanatory variables on the dependent variable of the study except stimuli that do not contribute significantly. The result showed that market responsiveness contributed significantly and jointly to MSMEs’ environmental sustainability except stimuli. The study concluded that market responsiveness dimensions have positive and significant effect on MSMEs’ environmental sustainability except stimuli. However, it was recommended that it is imperative for MSMEs’ to adopt the market responsiveness (awareness, capabilities and goals) as a strategic tool that will enhances their performance and drive them towards achieving and maintaining sustainability in today’s dynamic (ever changing turbulent environment).