EVALUATING SUPPLY CHAIN MANAGEMENT PRACTICES AND THE PERFORMANCE OF QUICK SERVICE RESTAURANTS IN LAGOS STATE, NIGERIA

Abstract

Supply Chain Management (SCM) practices provide the means whereby firms achieve exceptional performance by meeting customer expectations and achieving competitive advantage. This study investigated the impact of SCM practices on the performance of QSR firms in Lagos State, Nigeria. Descriptive research design using cross-sectional survey was employed with a sample of 161 employees of selected QSR firms. A structured questionnaire was used to collect data and analysis was carried out using simple and multiple regression analyses. The results showed that individually the three practices of SCM have positive significant impact on QSR performance. Supplier relationship significantly influences QSR performance (B=1.081, Beta=.762, p<0.00). Customer relationship management significantly influence QSR performance (B=.763, Beta=.736, p<0.00). Information sharing has positive significant effect on QSR performance (B=.735, Beta=.774, p<0.00). The effect size of the joint variables of 0.73 positively significantly influence performance with two variables except customer relationship which was negatively significant. The study concludes that SCM practices are very vital strategies QSR can used to meet customer expectations and invariably achieve competitive advantage. The study recommends the combination of all strategies as internal capacities to achieve the above goals in the market place.