Variation in Impact of Political and Social Networking on Organisational Survival of Male and Female-led Branded Eateries in South-West Nigeria

Abstract

The study examined political and social networking variations and its effects on organisational survival of male and female-led branded eateries in south-west Nigeria. The study adopted survey research design. Adoption of survey design was based on the fact that, survey design through the collection of primary data gives researcher an opportunity to describe prevailing circumstances. The sample size was drawn from all the owners, managers and operators of the selected Branded Fast Food Eatery. All the population was used as the sample size. Therefore, 174 copies of questionnaires were administered to the respondents in the selected Branded eateries. Regression analysis was used to measure the effect of business networking on organisational survival. Analysis of Variance ANOVA which measured variations among variables was used with independent t-test to ascertain the degree of significance of the measured variation among women and men-led Branded eateries in Southwest Nigeria. Results expressed that all the explanatory variables, that is, political networking, and social networking, have positive and significant effect on organizational survival of male-led branded eateries. This connotes that a percent increase in political networking and social networking managerial will significantly increase organizational survival of male-led branded eateries in Southwest by 47.5%, and 54.3%, respectively. Therefore, the study concluded that networking practices have positive and significant effect on organsiational survival of male-led branded eateries in southwest Nigeria. Conclusion were drawn based on the findings that political networking through its various practices (networking with the government, agencies or political parties) enhances organisational survival of male and female-led branded eateries in South-West Nigeria. This implies that any organisation that adopts and implements appropriate political networking stands a better chance of improving survival. Such firms possess the ability to continue operating along the fulfillment of its mission and objectives and doing relatively well against all odds. Furthermore, , as findings from the study revealed that social networking significantly and positively affect organisational survival of male and female-led Branded eateries in South-West Nigeria, we can safely conclude that social networking, which is the process of networking with family, friends and social clubs or communities is vital for firms’ survival. The study recommended that in this time of intense competition and turbulence in the marketing environment, a single networking strategy might be insufficient to arrest low performance. Therefore, managers should embrace the combinations of different networking strategies to improve performance and organisational survival.