Business Networking Variations and its Effects on Organisational Survival of Male and Female-led Branded Eateries in South-West Nigeria

Abstract

The study examined business networking variations and its effects on organisational survival of male and female-led branded eateries in south-west Nigeria. The study adopted survey research design. Adoption of survey design was based on the fact that, survey design through the collection of primary data gives researcher an opportunity to describe prevailing circumstances. The sample size was drawn from all the owners, managers and operators of the selected Branded Fast Food Eatery. All the population was used as the sample size. Therefore, 174 copies of questionnaires were administered to the respondents in the selected Branded eateries. Regression analysis was used to measure the effect of business networking on organisational survival. Analysis of Variance ANOVA which measured variations among variables was used with independent t-test to ascertain the degree of significance of the measured variation among women and men-led Branded eateries in Southwest Nigeria. Results revealed that the mean scores of women and men-led Branded eateries were compared by means of an independent t–test indicated that the model had a correlation value of 0.914, which manifests a good and strong linear relationship between the dependent and independent variables. The table further showed that the goodness of fit (R²) is 0.810 which depicted that 81% of the change in dependent variable (organizational survival) is accounted for by the independent variables (business networking. More so, the adjusted R square is 79.3% which explained the importance and contributions of the explanatory variable on the dependent, that is the explanatory variable of business networking affect organizational survival of male-led branded eateries by 79.3% leaving the remaining 20.7% accounted for stochastic error term (other variables outside the regression model). Furthermore, ANOVA result which indicated the strength of the model reported the F-value of 30.814and F-(probability) value of 0.00 to be statistically significant. Based on the findings, the study concluded that business networking has significant effects on the organisational survival of male and female-led branded eateries in South-West Nigeria. The study, therefore, concluded that business networking referred to as forging alliances within the business environment where business operate, promotes firm’s survival.